BIC Shaver
10 Feet Tall — 2021
The campaign objective was to successfully engage young men, ranging from their early 20s to mid-30s, with the brand new BIC Hybrid Flex 5 razor. Plus, emphasise the sustainable benefit of the product, with it’s recyclable packaging.
Inspiration:
In 2021, there was a social media trend of recording screens while people messaged each other. This type of content was surrounded by anticipation as the viewer wanted to know what happened next in the conversation.
Concept:
After research the target audience and their hobbies & habits, it become clear that there was two type of message conversations that would interest the audience — a group conversation to ‘the boys’ and a private message to the ‘Mrs’. After further concept development and client feedback, ‘the boys’ chat was selected as the primary campaign paid social asset.
