EOFY Campaign
Mercha — 2025
To help businesses make the most of their remaining merch budgets before EOFY, this campaign provided them with out-of-the-box ideas. The goal was to inspire — to show merch managers that preventing budget wastage could drive meaningful team engagement with matching merch.
Brief:
With businesses facing the classic “use-it-or-lose-it” scenario, the campaign needed to deliver timely inspiration. The brief asked for a highly visual concept that instantly sparked merch ideas. Whether for staff appreciation, event swag, or office refresh, all while reinforcing Mercha as the go-to platform for fast, seamless ordering.
Concept:
Visually, the campaign transported the viewer from their desk, where they’re stuck for merch ideas, to real-life settings where merchandise could be used by their team. Sonically, location-based soundscapes were layered in to immerse the audience in each environment, reinforcing the context in which the merch would be used. The campaign showcased a variety of products, including: drinkware, notebooks, apparel, and office tech. With each item paired with an inspiring idea of how to use their EOFY budget.
